Town & Country Markets First to Sell Fish that Meets Standards for Ethical Harvest


Blue North Fisheries and Town & Country Markets, which has locations in Bainbridge, Ballard and Bellevue, will introduce the first opportunity for consumers to buy Humane Harvest line-caught Pacific cod this month. Cod caught aboard the innovative Blue North fishing vessel are stunned immediately upon harvest, minimizing stress and producing a healthier and tastier fish, according to a fishery spokesperson.

“This seems a natural next step in our commitment to offer sustainable seafood and conscious food choices to our shoppers,” said Susan Allen, director of brand developmentfor Town & Country Markets. “We are excited to offer this Humane Harvest cod to our customers, and are honored to be the first retailer to do so.”

Once cod is individually caught using hook and line, a stunning table immobilizes the fish, putting the central nervous system to sleep prior to processing so it feels no stress or pain. The fish is then filleted and frozen at sea for optimal freshness. “We believe that all sentient beings, including fish, deserve to be treated as humanely as possible,” said Michael Burns, cofounder and chairman of Blue North. “When we looked at potential partners to introduce this new product to consumers, we immediately thought of Town & Country Markets. My family and I have shopped for more than 30 years at our local Bainbridge Island Town & Country store.”

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