Information Overload
May 2014
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Organic Food Labeling Causes Confusion

tomatoA recent Harris Poll of 2,276 U.S. adults showed that concern for the environment is growing, but Americans may not be ready to spend more for organic food. More than half think that labeling food or other products as organic is just an excuse to charge more. Yet more than half of respondents also believe that organic foods are healthier than non-organic. At the same time, only 23 percent know what the term “dirty dozen” means in regard to organic food; it’s the Environmental Working Group’s annual list of foods consumers should always buy in organic form due to high pesticide levels in conventional farming.